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"Basic Marketing: A Marketing Strategy Planning Approach" by William D. Perreault Jr., Joseph P. Cannon, and E. Jerome McCarthy provides a comprehensive guide to understanding the fundamentals of marketing strategy...

Rs.1,590.00

Rs.2,199.00

-28%

Basic Marketing 18th Edition By William D

Consumer Behavior: Concepts and Applications provides an insightful exploration into the intricacies of consumer decision-making processes and their implications for marketing strategies. With its fourth edition, David L. Loudon and...

Rs.450.00

Rs.695.00

-35%

Consumer Behavior: Concepts and Applications 4th Edition